Bharti Enterprises Essay Example for Free

Bharti Enterprises Essay Ensuring that the look and feel of the store is as per guidelines/standards Ensuring/ reporting Inventory and Stock availability as per the norms to prevent stock-outs Provide suggestions /feedback to improve store productivity People Development / Team Management: Acting as a mentor and trainer for store staff To ensure daily roistering briefing to inbound outbound store staff Customer Experience: Manage staff allocation based on demand at point in time Personally step in to handle demanding customers Provide suggestions for improvements in CE 4. A. On Diversity and Cultural spread in Africa, As Africa consists of 53 countries, to operate successfully it is important to understand the dynamics of each country, including differences in culture, language and especially regulations. Bharti would do well to put in place as few expatriates as possible and have most of its top management from Africa. b. On Infrastructure sharing and cost / capital issues, The biggest driver of network sharing will be the shift in approach of the biggest operators, who had been unwilling to share network to sustain competitive advantage. There is visible network sharing in the markets of Nigeria, Ghana and South Africa, and that this is likely to pick up in other markets. c. On Bharti Airtel’s Minute Factor Model, Network sharing and IT outsourcing would help operators bring down costs. While costs could trend down, however they will be higher than in India because of some of the structural costs caused by power shortage and poor infrastructure. 5. Bharti Airtel has a history of making first moves and emerging as the winner just because of that. This is what built the company’s success in India, where it remains the top MNO and second-largest fixed-line operator. In fact, thanks to the massive market it serves at home, at the time it acquired the Zain portfolio in March 2010 Airtel was reckoned to be the fifth largest mobile operator in the world on a proportional subscriber basis, putting it behind the likes of China Mobile, Vodafone Group, American Movil and Telefonica, but ahead of China Unicom. As has been widely covered for over a year now, Airtel has been looking at Africa as a new growth market. While it has a deal with Vodafone for the Channel Islands, Africa is the only other territory outside the Indian subcontinent (including Bangladesh and Sri Lanka) that the company has entered. The commonalities are compelling: similar markets, needs and infrastructure. The realities on the ground are somewhat more challenging: logistics, legislative compliance and serious local competition being foremost. The logistics of infrastructure in Africa are an equal challenge for all MNOs. That is a given. Where Airtel might have been overly optimistic is in hoping its Africa model would run similarly to its success in India, based on a first-to-market approach and having some leverage to overcome legislative obstacles. Unfortunately, while Airtel has a 30-year history of being first in India (with pushbutton phones, cordless phones and then mobile), they were not first in Africa. There were major EU, Middle East and South African players there ahead of them. In fact, Airtel’s African expansion is largely thanks to its takeover of Kuwait’s Zain mobile operations in 15 countries. This was a beachhead, not a conquest. Zain only held dominant market share in a few countries. Going up against market leaders such as MTN of South Africa, Airtel applied a strategy of extensive cost cutting. This followed on what it achieved in India, cutting a deal with Ericsson for per-minute fees (rather than upfront payment) that enabled very low-cost call rates from the outset. Airtel has an all-Africa, five-year deal in place with Ericsson for network management that offers similar advantages. Elsewhere, Airtel is engaged with Nokia Siemens Networks and Huawei, not keeping all its eggs in one basket, of course. As a Plan B, possibly following on the indecisive outcome of Airtel’s low-cost invasion, the company has previously been negotiating a takeover of or (maybe) a joint venture with MTN itself. How this putative deal is described depends on which company is talking. This has been going on for some four years without a definitive ending. Even if it never happens, it is a signpost of just what Airtel would consider to get its Africa operations truly established.

Corporate Social Responsibility (CSR): Benefits to Employees

Corporate Social Responsibility (CSR): Benefits to Employees Corporate Social Responsibility (CSR): Your business doesnt exist in isolated way making money. Your employees always depend on your business. So customers, suppliers, local community all are affected by your business. Corporate social responsibility (in short CSR) is about understanding your business impact on the world and considering how you can use this impact in a positive way or keep well control on it. CSR can also be good for your attitude, going beyond to minimum legal requirement for the following straightforward principle is apply whatever the size of your business. Corporate social responsibility can cut across almost everything you do and everyone you deal with. You should think about the: The suppliers those you choose and the way how we deal with them. For example, trading with suppliers those who pollute the environment it could be as irresponsible as doing it so yourself. How we treat our employees. To make the responsible business, this means doing more than simple complying with legal requirements. How your business affecting local community and whether and how we should be actively involved. How do we affect the environment and what we can do to use resources more efficiently to reduce pollution and waste. This doesnt mean that you cant run a profitable business. In fact, corporate social responsibility can help you improve your business performance. By looking ahead, youre ready to cope with new laws and restrictions. We avoid costs such as wasted energy, paying unnecessary waste fees. In fact most importantly, we can keep winning business by increasingly demanding customers. Corporate social responsibility isnt just about doing the right thing. It means behave responsibly and also dealing with suppliers that do the same. It also offers benefits to direct business. Companies so often favour suppliers those who demonstrate responsible policies, as this could have a positive impact on it that how they are perceived by customers. Some customers dont just prefer to deal with responsible companies, but insist on it. The Co-operative Groups, for instance, places a strong emphasis on its corporate social responsibility and publishes detailed warts and all report on its performance on the wide range of criteria   from animal welfare to salt levels in its pizzas. Reducing resource use, waste and emissions doesnt just help the environment it saves you money too. Its not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits. There are some other benefits too; Good reputation makes it easier to recruit the employees. Employees could stay longer by reducing the costs and disruption of recruitment and re-training. Employees are more motivated for better productive. Corporate social responsibility helps ensure you comply with regulatory requirements. Activities and involvement with local community are ideal opportunities to generate positive press coverage. Good relationships with local authorities make it easier doing business. By Understanding the wider impact of business can helps develop new products and services. Corporate social responsibility can make you more competitive and reduces the risk of sudden damage to your reputation and sales. Investors may recognise this and will be more willing to finance you. Understanding the environmental impact on business Your business affects many different people (employees, customers, suppliers and local community). It also has a wider impact on environment as well. Even the simplest step like energy efficiency measures by switching off lights and equipment when they arent needed, makes a real difference. By reducing the usage of water could also directly cuts your costs. Reducing waste also can make a big difference. Simple step like reducing the amount of the papers you waste could cut costs. You can even save more by planning about waste implications before you design new products and production processes. Doing Care about the environment can attract more customers too. Mostly customers prefer to do purchasing from responsible companies. There are many sorts of ways by you can reduce the environmental impact of business. e.g. making recyclable products sourcing responsibly (For example, using recycled materials and sustainable timber) minimising the packaging for products buying locally to save energy/fuel costs creating an efficient and fuel-efficient distribution network working with responsible suppliers and distributors who take steps to minimise their environmental impact We could reduce the environmental impact of our business by using environmental techniques assessment like lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques an overview and environmental management systems (EMS) the basics. Dealing responsibly with suppliers and customers By working with our suppliers and customers in a responsible way our business can reap substantial rewards. Customers We can take some actions when dealing with customers are: Make sure brochures  are in plain and simple English, telling the truth without hiding anything in the small print. Be honest about your products and services. Tell the customers what they want to know, including all steps you take to be socially responsible. If anything goes wrong, you should acknowledge the problem responsibly and deal with it. In returns you achieve the loyalty of customers in reward. Listening to consumers intentionally can also help you improve the products and services you offer them. Suppliers Choose your suppliers carefully as it is an important part of your approach to corporate social responsibility. For example, you may try to use local suppliers as many as possible. This helps you support the community and also reduces the waste, energy and carbon emissions from deliveries. When choosing suppliers you should also examine their environmental practices, health and safety and their employment. Customers are concerned increasingly about the wider impact of supply chains. Your business reputation can be damaged by being associated with others those abuse the rights of their employees or their local environment. Big organisations often audit their suppliers to ensure that they practise the responsible work. You could do something similar simply asking them about their attitudes to corporate social responsibility might be revealing. You should treat your suppliers fair way as particularly smaller business rely on you. For example, getting pay on time could make a big difference to employees. Working with local community Working with local community brings you a wide range of benefits. Local customers are an important source of sales for many businesses. By improving reputation of your business, you will find it easier to recruit the employees. A good relationship with local authorities can help your business run smoother. For example, mostly local authorities prefer to award contracts to businesses with a record of involvement with communities. There are different ways to get involved with local communities. Some businesses choose to support local charities, or sponsor charity/community a local event. It makes a commercial sense to get involved in activity related to your product. This will let you use your expertise as well as showing the human face of your business. For example, some restaurants provide foods to local homeless groups, and while builders can give free labour and materials to community projects. Look for opportunities that will directly benefits you, for example, by publicity, or improvement in neighbourhood around your premises. Many businesses involve their employees to work in directly or indirectly with the local communities. For example, you might support the charities chosen by employees. Some businesses encourage their employees to volunteer for the community activities and also offer them paid time off for the involvement in community activity. As well as by improving your community relationships can help motivating their employees and can help developing their interpersonal and team participation skills. You could also give your employees the option of making regular donations which are deduced at from their pay. Business in the Community (BITC)  has  developed  the Community Mark standard to help businesses get the most of our community involvement. Communities Justice Project The governments community justice initiative helps businesses work with local agencies to make improvement in the quality of life in their local area. This can benefit the business in different ways. For example, if your business suffers because of damage in your property or the surrounding area, the community justice team will work with you to address this. Your business could take a prominent approach to dealing with local crimes by supporting recent offender or your local community justice team. You could: provide financial and practical resources to help the local community justice team get involved with local projects support staff who volunteer in the criminal justice system, for example, as mentors, special constables, youth offender panel members, or in victim and witness support Corporate social responsibility can help you cut costs and boost sales. However, there are some other significant benefits which businesses forget about as they are harder to measure. Identify and measuring indicators of success You can benchmark business against others. Some of the UKs largest companies publish corporate social responsibility reports online. You can use key performance indicators (KPIs) to measure your environmental performance.   The Community Mark  standard lets you measure community involvement. Its worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long term improvement in your businesss reputation. Benefits of corporate social responsibility Make the most of your corporate social responsibility activities by publicising them. Ensure the customers, suppliers and the local community that they know what you are doing. Corporate social responsibility lends itself to bring good news stories. Publicity can be a key part of using corporate social responsibility to successfully qualify for contracts. People want to get involve with businesses they respect. Corporate social responsibility can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations. At the same time, you should see corporate social responsibility as part of a continuing process of building long-term value. Everything and all good steps you do should help improve your businesss reputation and encourage customers to  stay involved with you for long time. A business that buys recycled paper, but exploits its customers and ignores the community, has missed the point. You can consider working towards a management standards which you can then use to publicise your ethical, social responsibility or environmental. For example, many businesses have achieved the environmental management standard ISO 14001. Images from: http://www.carbonfootprint.com/vcs.html Effective corporate social responsibility like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to corporate social responsibility lets you stand out.  For  example, John Lewis department stores  are well known for a business that owned by its employees.  Its commitment to corporate social responsibility feeds through into customer service, sales and profits. As well as affecting the way you behave, corporate social responsibility can lead to new product and service that reflect your values and those of your stakeholders. Over time can add up to powerful brand and winning business. How a corporate social responsibility initiative benefitted business The Venus Company is an award winning shop and a cafe operator with several outlets based in Cornwall and Devonshire. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been produced using local suppliers. And Michael explains how developing corporate social responsibility policies have helped him to run the business successfully. What Michael did to help the environment and support the local community Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than  £300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall. We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. Weve also focused on things like packaging to make sure its as biodegradable as possible. One scheme were really proud of is the SAM Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and its very rewarding. Build a customer base and attract staff Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isnt simply seasonal. Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier. Generate PR Developing our CSR policies has also boosted our profile. Weve won quite a few awards, which have been good for us in PR terms, and weve also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others. What Id do differently Raise awareness about environmental protection earlier Id have got involved with the education side of things earlier. I think weve achieved a lot when it comes to teaching local kids how they can look after the environment, but if wed started ten years ago, wed be much further down the line by now. Heres how my business benefited from corporate social responsibility (Flash video) Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves. Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership. References Link:- www.wikipedia.com http://www.carbonfootprint.com/vcs.html Change Management in Coca Cola | Case Study Change Management in Coca Cola | Case Study According to a Greek philosopher Heraclitus there is nothing permanent than change. He believed that change is the core of universe. This quote describes the importance of managing change in human as well as organizational life. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. This report is aimed at describing the importance of change management for organization its motives and objectives, change management processes, how company can involve all the stakeholders for successful implantation of change management and the strategies that an organization can adopt to implement the successful change. Reasons for adopting change Organizations need change for the following reasons: To respond to the rapidly changing environment To improve the overall performance of the company To rapidly respond to the customers demands To improve the effectiveness and efficiency To increase the employee performance To create the best practices inside the organization and setting standards for the industry To improve profitability and return on overall investment Change management is needed for organizational survival. So the company should adopt to change management techniques in order to maintain its worth in the industry. Importance of change management In a study 327 project managers had responded to the question that if you had a chance to do it again, what would you do differently? Most of them responded that we will implement an effective change management program planned way before starting the project. This study highlights the importance of change management in an organizational perspective. Change management moderates the risks that can cause failure (Jeff and Creasey, 2003). The change management process Change management is being studied by the philosophers, researchers and business experts for many years. A number of change management theories, approaches and philosophies are developed by psychologists and management professionals to implement successful change in the organization (Paton and MacCalman, 2008). There are three phases of change management i.e. preparing for change, managing change and reinforcing change. Preparation for change phase includes assessment of change capabilities and capacity and developing a strategy that fit to those capabilities. Second phase i.e. managing change phase includes processes like planning and implementation of strategies made in the first phase. Last phase which is the reinforcement of change includes the processes like collection and analyzing of feedback data, finding out gaps and coping with determined degree of resistance from inside and outside the organization and taking corrective actions to successfully conclude the change managemen t process (change management learning center, 1996-2011). According to Lewins 3 step model, change is episodic i.e. it can be easily planned into three stages: Unfreezing Changing Freezing Managers at Coca Cola Company can motivate workforce in the unfreezing stage by informing them about the vitality of change being planned in context of organization benefits. Training to the staff members can make them more adept at accepting the transformational stage. In the changing phase the company can initiate practical steps with regard to the strategic plan for change. It can be achieved by developing strong relationships and offering rewards. Refreezing phase allows Coca Cola Corporation to make recently innovated change a part of their strategy so that workforce does not get back to the previously used operational methods of the organization (Robbins and Coulter, 2008). Change managementA case of Coca Cola Corporation Coca Cola is a retailer, marketer and manufacturer of non-alcoholic drinks and is known worldwide for it coca cola beverage. In addition to its coca cola brand, Coca Cola Company offers 500 beverages and non beverages brands in about two hundred countries. The company was founded by Asa Candler in year 1892. Its headquarter is located in Atlanta, Georgia of United States of America. The company had total net income of approximately 11.8 billion US dollars in year 2010 with total number of employees 139,600 worldwide. Companys brand i.e. Coca Cola stands number one in the list of most well known brands of the world (Coca Cola company, 2006-2011). Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporations history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. The need for change in an organization is often created by external and internal factors, where external ones encompass governmental laws, labor markets, market conditions, economin scenario etc. and internal factors are the workforce, resources, attitudes of workers and strategy adopted by the organization (Robbins and Coulter, 2008). Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. The company has faced a lot of external changes, for example in world war II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches (Coca Cola company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. Barton et al (2002) reported that Coca Cola Corporation adopted acquisition strategy in time of Asian financial crisis. The company acquired bottling, coffee and tea shop businesses in Korea and Malaysia. Beverage is a type of industry where tastes and preferences of the consumers change on continuous basis. Coca Cola Company also responded to such consumer changing behaviors in an effective way by developing new products like Diet Coke and Coca Cola Zero. The company also committed a marketing blender when a rival company launched a black beverage with comparatively sweet and smooth taste. The product was named as new Coke. But the sales gradually went down and company faced severe consumer critics and protests. The company managed this situation very commendably by restoring the old formula and naming the bottle as diet coke (Kotler and Armstrong, 2010). As people are becoming more health conscious and willing to invest on health based products, coca cola is developing juices and v arious energy drinks as well. This shows the companys strategy to responding varying consumer tastes and expectations and changing itself according to it. The coco cola company used theory of organization change presented by Kotler (1996) which elaborated the procedure to manage change on the people dimension of the organization. In addition to making operational and strategic changes, the company also changed its advertising strategy by targeting various groups of consumers like American consumers, African consumers, Middle and far eastern consumers and European consumers. The company altered the packaging of its coca cola brand and developed more product lines and broadened them globally (The Coca-Cola company case. n.d.). The present condition of Coca cola Company worldwide is very good. The company is selling its beverages throughout the world successfully. But in some countries, coca cola stores are not as according to the companys main marketing, inventory and efficiency theme. The company is planning to align its performance standards according to its own corporate culture and strategies with the help of a comprehensive change management plan. These changes will be implemented within the business operations and management of the company. Change Management at Coca Cola Organizational change might be referred to as any change brought about in structure technology or people of an organization. Change in structure is maintaining the span of control, specifying different work roles, redesigning job scenarios etc. Change in technology could be an introduction to new innovative methods for improving the products quality launched by the organization. While change in people is to bring about alterations in the way people think and act. It means to modify their behavior towards the betterment of organization (Robbins and Coulter, 2008, p.364). Employee engagement The recent change management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as employee engagement. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca cola across all its business segments. Coca cola hopes to bring about a thoroughly integrated system of communications, and focus on creating brand relationships with their employees. This would enhance the operations of Coca cola, as an integrated approach would mean all employees believe in engaging fully in the values, and this would become an inherent part of the employees at a personal level. Coca-cola is actively seeking to incorporate the change into its company for building capability in engagement, maintaining engagement momentum and ensuring that engagement is integrated into CCRs people practices (Samdahl,2011). For this purpose, employee engagement surveys are conducted twice every year for all the coca cola associates, which serve to highlight the areas where action is required, and further actions and implementations can henceforth be executed. Coca-cola believes that their business results hinge on the dedication of their employees to operational excellence. The company truly recognizes the importance of the people to the business, and knows that to continue to bring about tremendous results it is bringing in, employees throughout the world should believe in the values intrinsically, and therefore the employee engagement is being focused on all the countries the company serves to align, thoroughly integrate and align the company so that operational efficiency can be achieved. Importance of change to coca cola Employee engagement is very significant to all segments of operations at coca-cola and has translated into performance in areas where employee engagement is higher. For coca-cola, an engaged workforce means: A more committed workforce Employee performance aligned with organizational objectives Employees have a clear idea of what is expected of them and what are the deliverables Customer experience focuses an inherent part of employees values, who strives to provide a better experience to the customers. Customer focus was identified as a central tenant of the multi-year engagement strategy to be implemented in 2011(Gee,2011) When employees are aligned with company goals, they themselves adopt a proactive approach towards issues such as waste elimination Employees awareness gives them a voice which helps to influence legislations at local levels An integrated system of communication is very helpful in the volatile and dynamic markets of today, where conditions change very often and the company has to be responsive at all times Therefore, for all the business segment of coca-cola wherever they are located across the world, the change towards employee engagement is justified if they have to reap the fruits gained by an effective system of integration. Ensuring the Involvement of Required Stakeholders Coca Cola Company can use two change management tools to make sure that all people who are required to be the part of change management process. These tools are Force Field analysis and AKADAR model. Force field analysis is a technique developed by Kurt Lewin to scrutinize the forces that are causing an opposition to change process (Bass, 2009). By doing Force Field Analysis, Coca Cola Company will be able to induct people who are in need of appropriate training. Another useful tool is AKADAR model which stands for Awareness, Desire, Knowledge, Ability and Reinforcement. Through AKDAR model, firm creates awareness about the need of change, generate desire in the people to help in transitioning process, give knowledge to the people that how they can help the change process, develop an ability in the people to go through the change and provide them with continuous reinforcement to withstand the change (CMLR, 2011). Ensuring that change is successful Some considerations that will facilitate the change management process include: productive and consequential dialogues and talks with employee representatives Online and paper surveys from all the stakeholders involved in the change throughout the world, and with associates to gain an insight on their perceptions Effective communication at this stage for informing the stakeholders the reasons for change and the benefits it would bring Overcoming the inertia by taking all stakeholders in confidence. The surveys can serve as a pre requisite to gain an insight on the stakeholder perspective Details of the action planning process communicated to all those who would initiate the change Recommendations for Coca Cola Company In the volatile dynamics with which companies operate today, change is inevitable. Therefore, the focus should not be on avoiding change, rather bringing about a smooth transition towards the new change by communicating about the change, and ensuring all parties of the change that it is for the best of all those involved. To successfully implement organizational change of any nature, a specific regards to organizational structure, design, culture, management and leadership is required to see whether the change would make a best fit with the organizational goals and objectives. First of all the company should ascertain the core problems exist in the company for the change management. The company may develop a change management program for responding to financially uncertain environment of the world. It can also develop change management programs for better operations and logistics. The company can introduce new procedures and technological systems to carry out operations. Programs can be introduced in forms changing companys mission and corporate culture enhancements. For all that, the most essential thing is to train upper management to provide them with specific skills necessary to effectively going through the transitioning process. Following is the brief expression of plans that the company can adopt. Systems thinking Systems thinking can be used to guide the successful change in the organization. The model is based on an integrative and interactive open system which consists of the variables, attributes, internal relations and environment. The system is based on characteristics like wholeness, interdependence, chain of influence, need for balance and adaptability etc in an open system where communication is seen as an integrated process that facilitates change within the organization. Several system characteristics are: wholeness and interdependence (the whole is more than the sum of all parts), correlations, perceiving causes, chain of influence, hierarchy, supra-systems and subsystems, self-regulation and control, goal-oriented interchange with the environment, inputs/outputs, the need for balance/homeostasis, change and adaptability (morphogenesis) and equifinality: there are various ways to achieve goals. Different types of networks are: line, commune, hierarchy and dictator networks. Communication in this perspective can be seen as an integrated process not as an isolated event. Establishing new structure It is a well known fact that Coca Cola Corporation was an entrepreneurial venture started by one person who bought the formula from another firm and laid foundations of that beverages manufacturing firm. Current structure of the coca cola company is simple with minimal labor and management division. New system that can be adopted by the company may be the machine bureaucracy which Henry Mintzberg (1992) defined as an organization with clearly defined hierarchy, well defined area of operations, standard operating procedures, proper rules and regulations, well division of labor, formal relationships among the member of organization, centralized decision making, technical competence and standardization of work. Reducing employee defiance Opposition of change is a common human behavior. Particularly, in the workplace people resist the change in organizational culture, structure and policies. But in order to successfully and effectively implement the change management program, it is important for Coca Cola Company that it should develop strategies to reduce employee defiance to change. Kotter and Schlesinger (1979) explained six strategies which can be useful for coca cola Company in employee defiance management. First strategy is to involve the employee in change process and make them participate as far as they can. Second strategy is to communicate the change management programs to the people effectively to educate them about the benefits the programs would bring. This will make them comfortable in adopting the change. Third strategy is negotiation and agreement. The company should create a consensus on important change issues and with the agreement of all important stakeholders; it should launch the change management program. The resistance level will be zero on change programs that are being launched with the mutual agreement of all relevant stakeholders. Fourth strategy is that to support the employees who are due to some disability or emotional or psychological issue or some other threat unable to adapt to the change. If the company develops proper channel for such people, they would adjust gradually to the change management program. In case of failure of above mentioned four strategies, company can manipulate the employees by calling union leader other than relevant ones as fifth strategy. Sixth strategy is to force the employees with articulate or non-articulate methods but this is not a very good approach. Conclusion To conclude, it may be said that communication can be a key element to successful change management. Communicate the changes to the employees; tell them why the change was inevitable and how they will benefit from the change. The management should itself adopt a positive attitude towards the change so that employees can follow their lead and welcome the change. Coca-cola as a company has a heritage of embracing change rather than resist it and it should translate into their future endeavors towards change management to ensure that the organization is best poised to market under all sorts of environmental conditions.

Different Types Of Retaining Wall Systems Available Construction Essay

Different Types Of Retaining Wall Systems Available Construction Essay As a Construction Management Consultant of I-Consult Ltd appointed by I- Build Sdn Bhd, I am required to propose different types of retaining wall system available. My proposal focuses on the site investigation, importance of retaining wall, construction methods, design concepts and preventive measures to mitigate functional failures. I am required to propose an appropriate selection of the most suitable retaining wall system used to the Board of Directors, in which the project is located at hilly area which consists of 20 units of luxury bungalows. In this proposal, I am going to discuss: the importance of site investigation, the importance of retaining wall, the concept of retaining wall, types of retaining wall the most suitable retaining wall for this hilly project. The Importance of Site investigation Every man-made civil engineering structure is found on, in or with ground. The structure we put on the ground is man-made. We can control to design every item that goes into our structure, such as concrete, reinforcement, bricks and even the last wall plug. However, the ground below on which this structure will stand is not man-made. We usually have less knowledge about it and we undoubtedly cannot design or control its behavior. The ground below will determine the economies of how tall, how heavy, how safe the final structure is going to be and not the other way round. In short, the safety and economics of every civil engineering structure is influenced by the properties of the ground on which this structure will stand. These properties of the ground below or sub-soil properties are obtained via Site Investigation. In any site investigation work, the questions which should be resolved in determining the investigation program are: What type of investigation is needed, Why they are needed, Where the actual field works should be performed, How the work is to be done. Whether the investigation is sufficient or too much. Site investigation is normally crucial and carried out prior to the commencement of design of a construction project. Site investigation has been defined as investigation of the physical characteristics of the site and includes documentary studies, site surveys and ground investigation. It is also refers to the actual surface or subsurface investigation, including on site and laboratory tests. In broad sense, study of the site history and environment, interpretation and analyses of all available data, and making recommendations on the favorable/unfavorable locations, economic and safe design, and prediction of potential risks should also be included in site investigations. First and foremost, a desk study to reveal data which may already exist concerning the site, its geology and history, together with a site reconnaissance, is invaluable and can be done before purchase at minimal cost. This may be followed by trial pitting, probing or boring as appropriate to the conditions revealed by preceding studies and in the light of the development proposals. It is also a precaution to minimize damage that could be caused by these soils could also be communicated at this stage. At least home dwellers would be alerted to potential problems (and the associated costs) from the outset, thus enabling them to make informed decisions regarding the most appropriate foundation system for their homes. Site investigation is designed to identify the characteristics of soils or fill materials which lie beneath the site, the groundwater conditions and the existence and extent of other physical features or contaminants which may be present. This information influences the selection and design of an appropriate structural form for the proposed building. It is a process which should continue on an iterative basis throughout the design and construction phases. Post-construction monitoring can also be of importance in many instances as part of a validation process. The combined building loads indicated in figure 1 must be safely supported by the subsoil and also ensure that unreasonable movements of the building do not occur. If the supporting soil is sufficient resistant and its characteristics under load are likely to remain satisfactory, the problems of support and movement will be easily resolved. However, few soils other than rock can resist these concentrated loads and it is usually necessary to collect the resolved loads at their lowest point and transfer them to adequate bearing soil known to be available on a particular site (figure 2). Figure 1: Combined building loads Figure 2: Method of transferring combined building loads to supporting soil. The general distribution of soil types in the United Kingdom is indicated in figure 3; the soils include peat, clay, slit, sand and gravel. Corresponding safe bearing pressures are also given. Figure 3: simplified distribution of various types of supporting soils Lastly, site investigation should be undertaken by professional specialists, such as surveyors, geotechnical engineer and ground investigation contractor, and in a phased manner. The ground investigation contractor is responsible for providing reliable factual data. The geotechnical consultant should responsible for the planning execution of the investigation program, interpretation and analyses of results, and making appropriate design recommendations to avoid over design as well as unsafe design. Failure of Site Investigation Due to lack of or inadequacy of guide/code requirement regarding the extent as well as quality of site investigation work, geotechnical failures often occurred. These failures sometime led to catastrophic disaster and imposed serious threat to public safety. For the Highland Incident in Kuala Lumpur in 1993, the Architect appointed qualified civil engineer to be the consulting engineer for Highland Towers. Initially, civil engineers scope of works was restricted to the structural aspect of the three blocks. But subsequently, the civil engineer was engaged by the developer to submit proposals over the drainage of the area. His drainage plan was approved. He was also retained by the developer to design and supervise the construction of two retaining walls on the Highland Towers site. The Plaintiffs claimed that the civil engineer was negligent for the following reasons: (i) Designing unsuitable foundations; (ii) Lack of care and concern of the hill and slope; (iii) Issuing a notice to the authorities confirming the drainage works was completed when only a fraction of it was done. By the above acts of preparing, designing and supervising the construction of Highland Towers and the drainage system of the Highland Towers site, he was negligent and had caused nuisance to them. The civil engineer had used rail piles welded together as foundation to support the three apartment blocks. This type of piles, which was considered inferior to concrete piles, was accepted in the engineering and building industry to support high-rise buildings at the material time. Thus, no fault can be attributed to the civil engineer in using the rail piles as he was only adhering to the accepted professional practice at that time. However, there was lack of consideration by the civil engineer to the hill and the slope directly behind the three blocks. The court ruled that the civil engineer should have reasonably foreseen the danger of a landslide producing a lateral load against the foundation of the building. For this, he should have exercised care to either design or construct a foun dation to accommodate the lateral load or ensure that the slope was reasonably stable. Failure to do so is a breach of his duty of care he owes to the Plaintiffs since his duty was to ensure the safety of the buildings he designed and built. The civil engineers attempt to deny liability on the ground that he relied on the developer to ensure that other retaining walls were constructed properly was unsuccessful. The judge found that it was incumbent upon the civil engineer to enquire and ascertain whether the work was that of a qualified professional and what its impact might be on the safety of his own building. Figure 4: Highland Incident in Kuala Lumpur in 1993 What is Retaining Wall? A retaining wall is a stabilizing structure designed and constructed to retain soil at a slope that is greater than it would naturally assume, usually at a vertical or near-vertical position. Besides, the retaining wall used to prevent the erosion and the movement of soil. The function of retaining wall is to resist the lateral pressure of soil when there is a desired change in ground elevation that exceeds the natural slope taken by the soil which is called the angle of repose of the soil. The retaining wall is the wedge of soil resting on this upper plane of the angle of repose that a retaining wall has to support. It is also designed with weep holes which allow collected water to escape. This releases the additional pressure created by a accumulated water and helps in stabilizing the retaining wall. The walls are designed to offer the necessary resistance by using their own mass to resist the thrust or relying upon the principles of leverage. The terminology used in retaining wall construction is shown on figure 5: Figure 5: Terminology of Retaining Wall Constructing a retaining wall, several types of materials can be used. Stone and concrete are the most common materials used in constructing a retaining wall. Besides, there are also special retaining wall blocks crafted from aggregate materials and light concrete which are designed for this purpose. Because each block fits securely with the next, some styles interconnect, making building simpler, less costly and time required. These blocks do not require the addition of mortar due to the fit of these blocks is secure. A retaining wall can be tiers or a series of steps, which allow more efficient erosion control as well as a more sophisticated design. Different types of plantings, flowers or materials in each tier can be included in the design to bring more color, texture and interest to the area. By breaking down the amount of soil and pressure, a tiered design also give a better erosion control held by each division of the retaining wall instead of adding the aesthetic value. Today, there are several styles and types of retaining wall blocks, and most people choose preformed blocks. Unlike today, large stones and railroad ties were often used to construct a tiered retaining wall in the past. Performed blocks are affordable and user- friendly, making other methods out of date at all, except the look of rough stone or wood is preferred. The Concept of Retaining Wall DESIGN PRINCIPLES The design of any retaining wall is basically concerned with the lateral pressures of the retained soil and any subsoil water. The purposes to construct a retaining wall are shown as below: It is difficult to precisely identify the properties of any soil because they are inconsistent materials. The calculation of pressure exerted at any point on the wall is a task for the expert, who must take into account the following factors: Nature and type of soil; Height of water table; Subsoil water movements; Type of wall; Materials used in the construction of the wall. Design calculations related to the resultant thrust of retained material behind a 1m length of wall. There are two well-established methods can be used to determine the resultant thrust: Rankines formula; Coulombs graphical representation or wedge theory. EARTH PRESSURES The designer is mainly concerned with the effect of two forms of earth pressure: ACTIVE EARTH PRESSURE are those that tend to move or overturn the retaining wall, and are composed of the earth wedge being retained together with any hydrostatic pressure caused by the presence of groundwater. The latter can be reduced by the use of subsoil drainage behind the wall, or by inserting drainage openings called weep holes through the thickness of the stem, enabling the water to drain away. PASSIVE EARTH RESISTANCES are reactionary pressures that will react in the form of a resistance to movement of the wall. If the wall tends to move forward, the earth in front of the toe to counteract the forward movement. This pressure can be increased by enlarging the depth of the toe or by forming a rib on the underside of the base. Active earth pressures must equal to passive earth resistances in order to avoid overturning and circular slip. Typical examples of these pressures are shown in figure 6 and figure 7. Figure 6: Active and Passive Earth Pressures act on Mass Retaining Wall Figure 7: Active and Passive Earth Pressures act on Cantilever Retaining Wall STABILITY The overall stability of a retaining wall is governed by the result of the action and reaction of a number of loads: EFFECT OF WATER The design and stability can be affected by ground water behind a retaining wall whether static or percolating through subsoil. The pressure on the back of the wall will be increased. By reducing the soil shear strength, the bearing capacity of the soil can be reduced; it can reduce the frictional resistance between the base and the soil and reduce possible passive pressure in front of the wall. As a result, the issue of drainage of the water behind the retaining wall is the utmost important in the design. SLIP CIRCLE FAILURE Slip circle failure (shown in figure 8) is sometimes encountered with retaining wall in clay soils, particularly where there is a heavy surcharge of retained material. It takes the form of a rotational movement of the soil and wall along a circular arc. The arc commences behind the wall and passes under the base, resulting in a tilting and forward movement of the wall. Further movement can be prevented by driving sheet piles into ground in front of the toe, to a depth that will cut the slip circles arc. Moment due to weight of retained earth and wall above slip circle arc about O is greater than restoring moment RM. RM=permissible shear stress x length of arc ABC x arc radius OC Result: mass above ABC rotates about O. Wall tilts forward and earth heaves in front. Figure 8: Retaining wall failure due to rotational movement. The Importance of a Retaining Wall A retaining wall might be built on property for various reasons. Some level of dirt and soil will be held away from home, garden, pool or play area by building a retaining wall. The sheer aesthetics might also be added on it. A more usable land will be provided if there have a lot of rolling and slopping yard. The importance of retaining wall is stated as below: Retaining Walls Hold Back the Earth Buildings might be built on a hill or in a valley between several hills. Retaining wall will hold back the earth once the hillside has been dug out to construct buildings. Dirt does back in from the sides of the wall with each shovel full. The more you shovel, the dirt begins to fall back in. the sides are loose and weak, so they will crumble at the slightest provocation. The dirt which remains has to discharge when the side of a hill is dug out. If left alone, it will eventually comes tumbling down. The dirt will be held back and the safety will be ensured. Retaining Walls Provide More Usable Land A walk-out basement, patio, playground, garden, tennis court or swimming pool might be installed into proposed development. If the land is rolling or hilly, work cannot be begun until the ground is leveled off. A sort of cliff, where a part of the proposed land which is not dug out is higher than the lower flat land, will then be left out. Adding a retaining wall will have more usable land as well as will add structure and beauty to your new area. Retaining wall can be used as steps into the pool where pool equipments to be held. Retaining Walls Avoid the Ground from Washing Away If the area gets a lot of rainfall or near water such as lake, a retaining wall will keep the water from eroding the soil of your landscaping and around your foundation. This could be a safety measure to prevent landslides and river of dirt from floating towards the buildings. Types of Wall Mass retaining walls Mass retaining walls also known as gravity walls. They rely upon their own mass together with the friction on the underside of the base to overcome the tendency to slide or overturn. They are generally economic only up to a height of 1.800m. Mass walls can be constructed of semi-engineering quality bricks bedded in a 1:3 cement mortar or of mass concrete. Mass concrete could have some light fabric reinforcement to control surface cracking. Natural stone is suitable for small walls up to 1.000m high, but generally it is used as a facing material for walls up to 1.000m high, but generally it is used as a facing material for wall over 1.000m. Typical examples of mass retaining walls are shown in figure 9 and 10: Figure 9: Brick Mass Retaining Walls Figure 10: Mass Concrete Retaining Wall with Stone Facings Cantilever walls Cantilever walls are usually of reinforced concrete, and work on the principles of leverage. Two basic forms can be considered: a base with a large heel so that the mass of the wall with a large toe (figure 10). The figure shows typical sections and patterns of reinforcement encountered with these basic forms of cantilever retaining wall. The main steel occurs on the tension face of the wall, and nominal steel (0.15% of the cross-sectional area of the wall) is very often included in the opposite face to control the shrinkage cracking that occurs in in-situ concrete work. Reinforcement requirements, bending, fabricating and placing are dealt with in detail in the section on the reinforced concrete. Reinforced cantilever walls have an economic height range of 1.200-6.000m. Walls in excess of this height have been economically constructed using prestressing techniques. Any durable facing material may be applied to the surface to improve the appearance of the wall, but it must be remembered that such finishes are decorative and add nothing to the structural strength of the wall. Figure 10: Reinforced Concrete Cantilever Retaining Walls Counterfort Retaining Walls These walls can be constructed of reinforced or prestressed concrete, and are considered suitable if the height is over 4.500m. The counterforts are triangular beams placed at suitable centres behind the stem and above the base to enable the stem and base to act as slabs spanning horizontally over or under the counterforts. Figure 11 and figure 12 show a typical section and pattern of reinforcement for a counterofrt retaining wall. If the counterforts are placed on the face of the stem they are termed buttresses, and the whole arrangement is called a buttress-retaining wall. The design and construction principles are similar in the two formats. Figure 11: Reinforced Concrete Counterfort Retaining Wall Figure 12: Reinforced Concrete Counterfort Retaining Wall Reinforced masonry retaining walls Steel reinforcement may be used in brick retaining walls to resist tensile forces and to prevent the effects of shear. A brick bonding arrangement known as Quetta bond is used to create a uniform distribution of vertical voids. Vertical steel reinforcement is tied to the foundation reinforcement and spaced to coincide with purpose-made voids. The voids are filled with concrete to produce a series of reinforced concrete mini-columns within the wall when the brickwork is completed. Where appearance is not important, or the wall is to receive a surface treatment, reinforcement and in-situ concrete within hollow concrete block work provide for economical and functional construction. Figure 13 shows the application of standard-profile, hollow, dense concrete blocks lay in stretcher bond as permanent formwork to continuous vertical columns. Figure 13: Reinforced Concrete Block Retaining Wall The height potential and slenderness ratio (effective height to width) for reinforced masonry walls can be enhanced by post-tensioning the structure. For purposes of brick walls there are a number of construction options, including: Quetta bond with steel bars concrete in the voids; Stretcher-bonded wide cavity with reinforced steel bars coated for corrosion protection; Solid wall of perforated bricks with continuous voids containing grouted steel reinforcement bars. Some examples are shown in figure 14: Figure 14: Post-tensioned Brick Retaining Walls Conclusion Based on discussion shown on above, I would like to select Cantilever retaining wall as the most suitable retaining wall for the project where is located at hilly area which consists of 20 units of luxury bungalows. As shown as above, a cantilever retaining wall is a form of masonry installation that holds a large amount of earth in place. The cantilever design is just one of several variations on a retaining wall design, using various principles to manage earth loads. Cantilever retaining wall has an economic height range of 1.200-6.000m. This type of retaining wall is suitable for bungalows because the height is sufficient to support the bungalows. A concrete cantilever retaining wall uses a relatively thin stem of steel-reinforced, cast-in-place, concrete or mortared masonry. In a cantilever retaining wall design, an earth pressure vector acts horizontally against the side of the wall. The bottom part of the wall presents a gravity vector downward. That gravity vector produces an opposite force upward. The resulting vector counters the earth pressure vector, and pushes back against the earth load. This type of retaining wall is more stable compared to the other three types which stated on above in order to build 20 units of luxury bungalows because the loads are distributed equally. Retaining wall design is evaluated to moderate the effects of a landslide. Retaining walls can be helpful in protecting soil against the kinds of movement associated with these natural disasters. Looking at landslide risk and the risk of liquefaction, the water saturation of earth, is part of assessing how a retaining wall works. Cantilever retaining wall is one that consists of a uniform thickness wall which is tied to a footing. It located at the basement of bungalows. Thus, cantilever retaining wall will hold back the earth. Soil erosion, landslides and environment disasters are less likely to be occurred. In other words, cracking and collapse of 20 units of luxury bungalows are avoided. Weep holes are designed in the cantilever retaining wall to release the additional pressure created by a accumulated water and helps in stabilizing the retaining wall. This ensures the building will not collapse due to the fast flow of water on the hill. In conclusion, a suitable retaining wall is able to stabilize the soil and avoid overturning and sliding of building. Beside, a suitable retaining wall can also help in saving the construction cost. Therefore, cantilever retaining wall is the most suitable retaining wall for 20 units of luxury bungalows which are located on the hilly area.

Vocational Education via Internet is the Next Big Thing! :: Sell Websites Buy Web Sites

Vocational Education via Internet is the Next Big Thing! As Eric Parks says, 'I'm certain cybertechnology will replace all the other learning technologies that exist today.' (Caudron 1996, p. 35) The Internet is a network of networks including the World Wide Web (WWW), listservs, newsgroups, and discussion forums along with electronic mail and electronic journals. To help vocational educators make the best use of the web, this essay makes suggestions for using the Internet in the vocational classroom and provide a list of websites of interest to vocational educators. It does not pretend to be an exhaustive list of vocational education resources on the Internet--that list changes daily. As in the earlier digest,much of the information that is included was received as a result of messages sent to several listservs asking how the Internet was being used in vocational education and corporate training. Previously, respondents indicated that they were just getting started and students were spending time surfing the Web, making use of electronic mail, and participating in listservs. The times they are a changin'! Now, in addition to all of the above, students are developing and main taining websites, using digital cameras to evaluate teachers, delivering training to industry, and using materials found through Web searches. A survey by Market Data Retrieval determined that approximately one-third of all public schools are online; that the larger the school, the more likely it is to use the Internet; and that the Internet is used mostly for research. If the integration of the Internet into the classroom is to be successful, teachers must be involved and work with it (Leiken 1996). The examples here show how vocational teachers and trainers are using the Internet. Examples of Current Use It has been suggested that increased use of performance support systems, sophisticated computer simulations and multimedia training programs are changing and diminishing the role of the traditional corporate classroom (Wulf 1996). Companies are discovering that they can use the Internet to distribute information, resources, and learning tools to employees worldwide with relatively little end-user support (Caudron 1996). A high school teacher in Minnesota has developed a website for use in doing career research. Students look for career opportunities on the Web and check the classified ads in the local newspaper, which is also on the Web (M. Savchenko, Internet message, July 3, 1997). In Australia, the Certificate in Workplace Leadership is offered through the Web.

growaw Edna Pontellier’s Search for Self in Kate Chopins The Awakening :: Chopin Awakening Essays

The Search for Self in The Awakening    In The Awakening, by Kate Chopin, Edna Pontellier is a married woman with children. However many of her actions seem like those of a child. In fact, Edna Pontelliers’ life is an irony, in that her immaturity allows her to mature. Throughout this novel, there are many examples of this because Edna is continuously searching for herself in the novel.       One example of how Edna ¡Ã‚ ¦s immaturity allows her to mature is when she starts to cry when LeÆ’Vonce, her husband, says she is not a good mother.  ¡Ã‚ §He reproached his wife with her inattention, her habitual neglect of the children. If it was not a mother ¡Ã‚ ¦s place to look after children, whose on earth was it? ¡Ã‚ ¨(13). Edna, instead of telling her husband that she had taken care of her children, began to cry like a baby after her husband reprimanded her.  ¡Ã‚ §Mrs. Pontellier was by that time thoroughly awake. She began to cry a little ¡Kshe thrust her face, steaming and wet, into the bend of her arm, and she went on crying there, not caring any longer to dry her face, her eyes, her arms, ¡Ã‚ ¨(13,14). These tears made Edna look as if she was still a child and that she is tired of being treated as a child by her husband. These tears also showed her she did not like where she was, a sign of maturity. Her tears symbolize her first awakening.       Although the next morning, after Edna had cried the night before had to go and say good-bye to her husband because he was leaving on a business trip. Edna acted immaturely around him again when he gave her half the money he won the night before.  ¡Ã‚ §Ã‚ ¡Ã‚ ¥It will buy a handsome wedding present for Sister Janet! ¡Ã‚ ¦ she exclaimed, smoothing out the bills as she counted them one by one, ¡Ã‚ ¨(15). Edna is spoiled by all of her husbands money.       Another example of how Edna ¡Ã‚ ¦s immaturity allows her to mature is when Edna swam like a baby when she went swimming for the first time, and she had over estimated her power.  ¡Ã‚ §Once she turned and looked toward the shore, toward the people she had left there. She had not gone any great distance ¡Kshe made no mention of her encounter with death and her flash of terror, except to say to her husband,  ¡Ã‚ ¥I thought I should have perished out there alone.

Prejudice Essay -- essays research papers

For this oral history paper I was very excited to find someone with a quite interesting and culturally diverse family background that I think would contribute a lot to the topic of prejudice and stereotype. This paper will discuss the views of stereotype and prejudice of my interviewee and also how the two factors have affected her life. Brown (1995) defines prejudice as a negative attitude, emotion, or behavior towards members of a group as a result of their membership of that group. This negative attitude, emotion, or behavior that we project toward members of a particular group is influenced by the attitudes of others around us and the norms of our ingroup. In this paper I would try to use the interviewee’s stories which in many instances are filled with treatments of prejudices and stereotypes coming from herself and others. The person I interview is FDG, a 23 year-old female college student with a Motion Picture/Movie Production at the Academy of Art in San Francisco. FDG was born and raised in Jakarta, Indonesia. Her father is Indonesian and her mother is from Turkmenistan (formerly part of the Soviet Union). Her father comes from a very religious (Moslem) family in Sumatra and it was quite a horror to his family when he decided to marry a foreign Jewish girl (her mother then converted to Islam when FDG was 7 years old). FDG comes from a very comfortable economic background, both her parents are chemical engineers. FDG said that she grew up in a very sheltered environment where almost every she needed were provided for. As a child of a mixed raced couple, FDG becomes a member of the minority group in the country she was living in where most couples come from similar economic, religious, and ethnic backgrounds. FDG now acknowledges that during her childhood and adolescence she had encountered and experienced stereotyping and prejudice. Because Russian is her first language, in kindergarten she was teased by her friends for not being able to speak Indonesian fluently and looking different than the others. â€Å"I’ve always hated my blonde hair,† says FDG, â€Å"one time a friend accused me of being an albino Indonesian†¦ I guess he couldn’t accept the fact that I had a Russian mother with blonde her too!† In the 4th grade she got into a fight and punched a classmate after he yelled, â€Å"Go back to where you belong†¦ you Russian terrorist!† FDG remarks that looking ba... ... being categorized in the Chinese group. FDG knows what it feels like to be prejudiced against, without realizing it she still cannot help from being a prejudiced person herself towards certain members of one group (Chinese Indonesians). Like many of other native Indonesians, she also has adopted some prejudiced views against Chinese Indonesians. When I ask FDG if she realizes that she is treating this particular group with the same stereotypes and prejudices that she was treated with while she was living in Indonesia, she says yes. FDG said that she acknowledges it but later on comments that she cannot help but be influenced by the perception of the majority. Although FDG may always encounter prejudices and stereotypes in the future, she now know that it is important to get to know a person based on their intelligence and not by their ethnic backgrounds. Now that she is living in a more â€Å"international† environment such as San Francisco, I think FDG is now able to broaden her perception towards prejudices and stereotypes and hopefully she will finally come to terms with her own diverse heritage and not have negative perceptions regarding others that are different from herself.

Deception Point Page 26

Like a hot knife through a frozen stick of butter. Norah motioned to the NASA men on the winches. â€Å"The generators can't handle this kind of strain, so I'm using manpower to lift.† â€Å"That's crap!† one of the workers interjected. â€Å"She's using manpower because she likes to see us sweat!† â€Å"Relax,† Norah fired back. â€Å"You girls have been bitching for two days that you're cold. I cured that. Now keep pulling.† The workers laughed. â€Å"What are the pylons for?† Rachel asked, pointing to several orange highway cones positioned around the tower at what appeared to be random locations. Rachel had seen similar cones dispersed around the dome. â€Å"Critical glaciology tool,† Norah said. â€Å"We call them SHABAs. That's short for ‘step here and break ankle.'† She picked up one of the pylons to reveal a circular bore hole that plunged like a bottomless well into the depths of the glacier. â€Å"Bad place to step.† She replaced the pylon. â€Å"We drilled holes all over the glacier for a structural continuity check. As in normal archeology, the number of years an object has been buried is indicated by how deep beneath the surface it's found. The farther down one finds it, the longer it's been there. So when an object is discovered under the ice, we can date that object's arrival by how much ice has accumulated on top of it. To make sure our core dating measurements are accurate, we check multiple areas of the ice sheet to confirm that the area is one solid slab and hasn't been disrupted by earthquake, fissuring, avalanche, what have you.† â€Å"So how does this glacier look?† â€Å"Flawless,† Norah said. â€Å"A perfect, solid slab. No fault lines or glacial turnover. This meteorite is what we call a ‘static fall.' It's been in the ice untouched and unaffected since it landed in 1716.† Rachel did a double take. â€Å"You know the exact year it fell?† Norah looked surprised by the question. â€Å"Hell, yes. That's why they called me in. I read ice.† She motioned to a nearby pile of cylindrical tubes of ice. Each looked like a translucent telephone pole and was marked with a bright orange tag. â€Å"Those ice cores are a frozen geologic record.† She led Rachel over to the tubes. â€Å"If you look closely you can see individual layers in the ice.† Rachel crouched down and could indeed see that the tube was made up of what appeared to be strata of ice with subtle differences in luminosity and clarity. The layers varied between paper thin to about a quarter of an inch thick. â€Å"Each winter brings a heavy snowfall to the ice shelf,† Norah said, â€Å"and each spring brings a partial thaw. So we see a new compression layer every season. We simply start at the top-the most recent winter-and count backward.† â€Å"Like counting rings on a tree.† â€Å"It's not quite that simple, Ms. Sexton. Remember, we're measuring hundreds of feet of layerings. We need to read climatological markers to benchmark our work-precipitation records, airborne pollutants, that sort of thing.† Tolland and the others joined them now. Tolland smiled at Rachel. â€Å"She knows a lot about ice, doesn't she?† Rachel felt oddly happy to see him. â€Å"Yeah, she's amazing.† â€Å"And for the record,† Tolland nodded, â€Å"Dr. Mangor's 1716 date is right on. NASA came up with the exact same year of impact well before we even got here. Dr. Mangor drilled her own cores, ran her own tests, and confirmed NASA's work.† Rachel was impressed. â€Å"And coincidentally,† Norah said, â€Å"1716 is the exact year early explorers claimed to have seen a bright fire-ball in the sky over northern Canada. The meteor became known as the Jungersol Fall, after the name of the exploration's leader.† â€Å"So,† Corky added, â€Å"the fact that the core dates and the historic record match is virtual proof that we're looking at a fragment of the same meteorite that Jungersol recorded seeing in 1716.† â€Å"Dr. Mangor!† one of the NASA workers called out â€Å"Leader hasps are starting to show!† â€Å"Tour's over, folks,† Norah said. â€Å"Moment of truth.† She grabbed a folding chair, climbed up onto it, and shouted out at the top of her lungs. â€Å"Surfacing in five minutes, everyone!† All around the dome, like Pavlovian dogs responding to a dinner bell, the scientists dropped what they were doing and hurried toward the extraction zone. Norah Mangor put her hands on her hips and surveyed her domain. â€Å"Okay, let's raise the Titanic.† 28 â€Å"Step aside!† Norah hollered, moving through the growing crowd. The workers scattered. Norah took control, making a show of checking the cable tensions and alignments. â€Å"Heave!† one of the NASA men yelled. The men tightened their winches, and the cables ascended another six inches out of the hole. As the cables continued to move upward, Rachel felt the crowd inching forward in anticipation. Corky and Tolland were nearby, looking like kids at Christmas. On the far side of the hole, the hulking frame of NASA administrator Lawrence Ekstrom arrived, taking a position to watch the extraction. â€Å"Hasps!† one of the NASA men yelled. â€Å"Leaders are showing!† The steel cables rising through the boreholes changed from silver braid to yellow leader chains. â€Å"Six more feet! Keep it steady!† The group around the scaffolding fell into a rapt silence, like onlookers at a seance awaiting the appearance of some divine specter-everyone straining for the first glimpse. Then Rachel saw it. Emerging from the thinning layer of ice, the hazy form of the meteorite began to show itself. The shadow was oblong and dark, blurry at first, but getting clearer every moment as it melted its way upward. â€Å"Tighter!† a technician yelled. The men tightened the winches, and the scaffolding creaked. â€Å"Five more feet! Keep the tension even!† Rachel could now see the ice above the stone beginning to bulge upward like a pregnant beast about to give birth. Atop the hump, surrounding the laser's point of entry, a small circle of surface ice began to give way, melting, dissolving into a widening hole. â€Å"Cervix is dilated!† someone shouted. â€Å"Nine hundred centimeters!† A tense laughter broke the silence. â€Å"Okay, kill the laser!† Someone threw a switch, and the beam disappeared. And then it happened. Like the fiery arrival of some paleolithic god, the huge rock broke the surface with a hiss of steam. Through the swirling fog, the hulking shape rose out of the ice. The men manning the winches strained harder until finally the entire stone broke free of the frozen restraints and swung, hot and dripping, over an open shaft of simmering water. Rachel felt mesmerized. Dangling there on its cables, dripping wet, the meteorite's rugged surface glistened in the fluorescent lights, charred and rippled with the appearance of an enormous petrified prune. The rock was smooth and rounded on one end, this section apparently blasted away by friction as it streaked through the atmosphere. Looking at the charred fusion crust, Rachel could almost see the meteor rocketing earthward in a furious ball of flames. Incredibly, that was centuries ago. Now, the captured beast hung there on its cables, water dripping from its body. The hunt was over. Not until this moment had the drama of this event truly struck Rachel. The object hanging before her was from another world, millions of miles away. And trapped within it was evidence-no, proof-that man was not alone in the universe. The euphoria of the moment seemed to grip everyone at the same instant, and the crowd broke into spontaneous hoots and applause. Even the administrator seemed caught up in it. He clapped his men and women on the back, congratulating them. Looking on, Rachel felt a sudden joy for NASA. They'd had some tough luck in the past. Finally things were changing. They deserved this moment.